# SEO And Distribution Checklist

This checklist captures the off-page and repository-level work that helps PolicyAware rank for searches around LLM governance, AI gateways, guardrails, model routing, and MCP tool governance.

## GitHub Topics

Add these repository topics in GitHub repository settings:

- `llm`
- `ai-gateway`
- `llm-governance`
- `guardrails`
- `rag`
- `mcp`
- `ai-agents`
- `pii-redaction`
- `model-routing`
- `audit`
- `python`
- `open-source`

## Search Console Submission

After GitHub Pages is live, submit this sitemap to Google Search Console and Bing Webmaster Tools:

```text
https://ktirupati.github.io/policyaware/sitemap.xml
```

Also verify these pages are crawlable:

- `https://ktirupati.github.io/policyaware/`
- `https://ktirupati.github.io/policyaware/alternatives.html`
- `https://ktirupati.github.io/policyaware/fastapi-llm-policy-middleware.html`
- `https://ktirupati.github.io/policyaware/langchain-policy-guardrails.html`
- `https://ktirupati.github.io/policyaware/mcp-tool-permission-gateway.html`
- `https://ktirupati.github.io/policyaware/pii-redaction-llm.html`

## High-Intent Pages

These pages target searches people already make:

- `alternatives.html`: PolicyAware alternatives and category comparison.
- `fastapi-llm-policy-middleware.html`: FastAPI LLM policy middleware.
- `langchain-policy-guardrails.html`: LangChain policy guardrails.
- `mcp-tool-permission-gateway.html`: MCP tool permission gateway.
- `pii-redaction-llm.html`: PII redaction for LLM apps.

## Backlink Targets

Share practical articles and examples on:

- Dev.to
- Medium
- LinkedIn
- Reddit communities for LLM apps, AI agents, and Python
- GitHub discussions
- Python package directories
- open-source AI newsletters

## Published Articles

- [PolicyAware vs Guardrails vs AI Gateways vs Model Routers](https://dev.to/ktirupati/policyaware-vs-guardrails-vs-ai-gateways-vs-model-routers-the-comparison-every-ai-engineer-needs-289p)
- [Build a Policy-Aware AI Gateway in Python](https://dev.to/ktirupati/build-a-policy-aware-ai-gateway-in-python-data-protection-policy-enforcement-with-policyaware-462h)
- [Stop Shipping AI Features Without Guardrails](https://medium.com/@krishna.k.tirupati/stop-shipping-ai-features-without-guardrails-build-safer-ai-apps-with-policyaware-8bfd8509e4fb)

## What Is Already Covered

- Homepage metadata, canonical URL, Open Graph tags, Twitter card tags, and JSON-LD software schema.
- Search-focused landing pages for FastAPI, LangChain, MCP tool governance, and PII redaction.
- Alternatives page for comparison searches across guardrails, AI gateways, model routers, and MCP governance.
- Sitemap and robots.txt for GitHub Pages discovery.
- Author metadata for Krishna Kishor Tirupati across README, package metadata, and docs pages.
- Cross-links from README, GitHub Pages, focused landing pages, and published articles.

## What May Still Be Missing

- GitHub repository topics must be added in the GitHub UI or via GitHub API after push.
- Article canonical links should point back to the most relevant PolicyAware docs page when the publishing platform supports canonical URLs.
- More backlinks from LinkedIn, Reddit, Hacker News, GitHub Discussions, Python newsletters, and AI engineering newsletters.
- More example-specific screenshots, terminal GIFs, or short videos embedded in docs and articles.
- Search Console or Bing Webmaster submission for the GitHub Pages sitemap.
- Regular release notes and changelog entries for each PyPI version.
- Community signals such as stars, issues, discussions, and examples from real users.

## Comparison Copy Guardrail

Use neutral comparison language:

- Prefer: "Use PolicyAware when you need policy, risk, audit, and tool governance together."
- Avoid: "PolicyAware is better than every gateway or guardrails product."

This keeps the positioning credible while still targeting the searches people use when comparing guardrails, AI gateways, model routers, and MCP governance tools.

## Article Ideas

- FastAPI LLM policy middleware in 10 minutes.
- LangChain policy guardrails with YAML.
- MCP tool governance for AI agents.
- PII redaction before LLM calls in Python.
- PolicyAware vs guardrails vs AI gateways vs model routers.

## Search Phrases To Use Naturally

- open-source LLM governance
- AI gateway for Python
- LLM guardrails for enterprise apps
- MCP tool governance
- AI agent tool permissions
- PII redaction before LLM calls
- RAG governance and citation checks
- model routing by risk
- audit traces for LLM applications